Mark Roman | Environmental Gorillas: What They Are and How To Find Them

On this week’s Business of Environment Podcast, we go over Environmental Gorillas and exactly what the term means. 

Hint: when our focus is so strong on one issue or observation, and when we get such tunnel vision that we start to ignore details, there are things we can miss.

We go over the original Harvard Gorilla Suit experiment that inspired this term, as well as:

• Familiarity blindness
• How addressing Invisible Environmental Gorillas prevents future liabilities 
• Rules for finding those Gorillas 
• Accounting for Murphy’s Law in your facility 
• Adding another set of eyes in your facility
• And more

Listen now...

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Mentioned in this episode:

• The Monkey Business Illusion